With the Stanley Cup playoffs in full swing, the NHL is hoping to attract some new fans. 

The league hired Snoop Dogg to take on the character of "Dogg Cherry" and to help explain to new hockey fans how hockey works and the traditions surrounding the Stanley Cup. 

Dogg Cherry explains how the Stanley Cup stands out amongst all the trophies in sports with "superstitions, traditions and any other kind of itions you can think of".

Check out the first episode in the video below: